Digital Marketing Essentials
If you are curious about Digital Marketing but don’t know where to start, you have come to the right place!
The COVID-19 pandemic has made us realize the importance of being online.
Irrespective of the products or services you sell, being available both offline and online is absolutely essential.
In fact, e-commerce’s share of global retail trade grew from 14% in 2019 to about 17% in 2020.
But having an online e-commerce store is not enough. Your brand needs to have a strong online presence. This is why Digital Marketing has become one of the most in-demand skills in today’s world.
Digital Marketing is an extensive field that encompasses everything from WordPress website development, Search Engine Optimization, and Email Marketing to Social Media Marketing, Paid Facebook Marketing, and more. Using these components of digital marketing will help you reach a global audience in a measurable and cost-effective way.
This Complete Digital Marketing Course Masterclass will introduce you to the concepts and components of Digital Marketing. This Digital Marketing course is so simple and easy to understand that you don’t need to have any prior knowledge of marketing to effortlessly implement Digital Marketing.
So whether you are a student, working professional, business owner, or just a curious soul, this Masterclass is going to be your first step into the world of Digital Marketing.
What You'll Learn
- What is Digital Marketing and why it’s important for 2026
- Various components of Digital Marketing and their scope
- Fundamentals of SEM or Paid Advertising on Google
- Fundamentals of Search Engine Optimization (SEO)
- Promoting websites by increasing their visibility in search engine results pages,
- What keywords are, why they play a major role in PPC advertising, and how to use them,
- Tools for keyword research and planning,
- SEO essentials along with tools to find what your target audience is looking for online
- Basics of Social Media Marketing through Facebook and Instagram Ads
- Step by step approach to running Facebook or Instagram Ads
- The purpose and significance of Remarketing
- Other components of Digital Marketing like Email, SMS, Influencer and ORM Marketing
Who this course is for
- Digital Marketing Enthusiasts
- Anyone looking to start a career in Digital Marketing
- People who are curious about paid media advertising or SEM on Google
- SEO & Social Media Marketing beginners
- Anyone looking to improve their website’s search ranking
- Beginners looking to get introduced to Google Ads
- Anyone looking to become self-sufficient and/or reduce marketing cost
- Students or working professionals looking to learn any form of digital marketing
Requirements
- Curiosity to learn Digital Marketing
- Laptop, desktop, smartphone or tablet
- No prior Digital Marketing knowledge/experience required
- A Facebook profile and access to website is not mandatory but would be beneficial
- Stable Internet Connection
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